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What are Brand TLDs?

A brand Top-Level Domain is a proprietary domain name extension located at the root of the Internet.

.google

.bmw

.deloitte

These brands create authentic digital experiences and services such as ai.google, drive.bmw or lookagain.deloitte.

emergency.prudential View details →

quicksight.aws View details →

security.cisco View details →

View All Active Brand TLDs

See the how Brand TLDs are being used around the world.

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Learn how brands create authentic and secure ecosystems leveraging new technical and messaging capabilities with their Brand TLDs.

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The Domain Expansion will impact digital marketing and brand identity forever. Look through a chronological history of Top Level Domains.

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The domain industry is a nuanced market with unique terminology and a complex combination of technical and regulatory dynamics. Here are frequently asked questions about TLDs.

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In 2012, ICANN received 619 brand TLD applications. 1,000s more are expected to apply in subsequent rounds.

New TLD applications submitted to ICANN.

New TLD applications submitted by Google.

Brand TLD applications submitted to ICANN.

ASCII character brand TLDs who have signed registry agreements.

Last updated on June 11, 2020.

Brand TLD Digital Transformation